EXTRA! This One’s A Keeper

A great read! (Photo by Joe Barkovich)

A great read! (Photo by Joe Barkovich)

By Joe Barkovich, Scribbler-at-large

WELLAND – Hot off the press!

I found my copy of GreenScene, Niagara Region’s environment-themed flyer, inserted in today’s edition of the newspaper. What a great read.

Flyers, usually, don’t get my attention. But as I looked through the content of this eight-pager, I liked what I saw.

Didn’t take long to make up my mind: this is a keeper.

It’s visually attractive, easy to read and has a wealth of useful information.

Take this headline for example: It Came From Beneath The Street. What a hook. If that doesn’t grab your attention, the sub-head certainly will: “It’s terrifying to see what some people flush down their toilets. Cotton swabs, dental floss, paper towel – not to mention so-called “flushable” wipes. An entertaining read, made more so by lines like this: “Don’t let sewer blockages haunt you.”

By nature, this can be dull, boring stuff, a tough slog to get through. But the presentation used in this publication is inviting and makes reading fun.

Some of the other content: Fall branch collection, nicely illustrated; Trains, planes and automobiles, a primer about a vision for Niagara’s transportation future; an enlightening story about compact fluorescent light bulbs; Christmas tree collection and holiday curbside collection dates; Recycling tips and even a full page spread about fitness activities for seniors.

Be sure to separate this from the other sections of your newspaper, give it a read then put it away for future reference. Don’t “trash” it – pardon the pun. It’s worth saving.

(Joe Barkovich lives in his hometown of Welland, Ontario, Canada’s Rose City.)

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